My favorite word is clarity...clarity...clarity. And the critical clarity is what is the transformation that is going to take place in the customer's life or work when they buy and use your product? And how profound is that? How important is that? You know the old saying, "If you could come up with a cure for cancer you'd be a billionaire by the end of the week" because of that profound result.
Brian TracySometimes you can defuse a difficult situation simply by being willing to understand the other person. Often all that people need is to know that someone else cares about how they feel and it attempting to understand their position.
Brian TracyThe starting point of great success and achievement has always been the same. It is for you to dream big dreams. There is nothing more important, and nothing that works faster than for you to cast off your own limitations than for you to begin dreaming and fantasizing about the wonderful things that you can become, have, and do.
Brian TracyWhen you are younger, you worry about what people think about you. When you are older, you realize that no one was ever thinking about you at all.
Brian Tracy