Start with a picture of your goal as already achieved in the future, and work back to the present. Imagine the steps that you would have taken to get from where you are now to where you want to be.
Brian TracyMost companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.
Brian Tracy