There's only one direction you can coast-downhill.

Be absolutely clear about who you are and what you stand for. Refuse to compromise.

Winners make a habit of manufacturing their own positive expectations in advance of the event.

Develop the winning edge; small differences in your performance can lead to large differences in your results.

You are where you are and what you are because of yourself, nothing else. Nature is neutral. Nature doesn't care. If you do what other successful people do, you will enjoy the same results and rewards that they do. And if you don't, you won't.

Most companies, 97 percent or more, put all their focus on clever advertising and clever taglines to get people to buy average or mediocre products. You need to back off and offer a really good product or service.

Accept complete responsibility both for understanding and for being understood.