Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same.
Brian TracyIf you read one hour per day in your field, that will translate into about one book per week. One book per week translates into about 50 books per year. 50 books per year will translate into about 500 books over the next ten years.
Brian TracyOne of the best uses of your time is to increase your competence in your key result areas.
Brian TracyTruly wealthy people develop the habit of "getting rich slow" rather than "getting rich quick." To assure this, they have two rules with regard to money. Rule number one: Don't lose money. Rule number two: If ever you feel tempted, refer back to rule number one, "don't lose money."
Brian TracyNinety to ninety-five percent of people will withdraw to the comfort zone when what they try doesn't work. Only that small percentage, 5 or 10 percent, will continually improve themselves; they will continually push themselves out into the zone of discomfort, and these are always the highest performers in every field.
Brian Tracy