I think the critical thing is the product or service that you're trying to raise money for. And probably the best description of that, people should say when they hear, "This is what I want to do. This is what I want to bring to the market." They should say, "Gee! That's a great idea" or "Gee! Why hasn't somebody else thought of that before? Well, that's an incredible idea!" In other words, the more a person is delighted, or astonished, or happy with your product, or service, or idea, the more happy they are to put up money for it.
Brian TracyAttentive listening to others lets them know that you love them and builds trust, the foundation of a loving relationship.
Brian TracySelf-esteem and self-love are the opposites of fear; the more you like yourself, the less you fear anything.
Brian TracyYour mental diet largely determines your character and your personality and almost everything that happens to you in life. When you feed your mind with positive affirmations, information, books, conversations, audio programs, and thoughts, you develop a more positive attitude and personality. You become more influential and persuasive. You enjoy greater confidence and self-esteem.
Brian TracyAll the businesses from the beginning of history have struggled with product development (assuming there is a market, doing the market testing and so on). But now they start with customer development. Get the customer who says, "Yes. I want that. I need it. I wanna use it. I'll pay for it." And then you go back and work with your engineers. It is changing the world!
Brian Tracy