The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.
Charles DuhiggThereโs something really powerful about groups and shared experiences. People might be skeptical about their ability to change if theyโre by themselves, but a group will convince them to suspend disbelief. A community creates belief.
Charles Duhigg