If you dress a new something in old habits, itโs easier for the public to accept it.
Charles DuhiggOnce people learned how to believe in something, that skill started spilling over to other parts of their lives, until they started believing they could change. Belief was the ingredient that made a reworked habit loop into a permanent behavior.
Charles DuhiggWhen people have a willpower failure, it's because they haven't anticipated a situation that's going to come along.
Charles DuhiggBut countless studies have shown that a cue and a reward, on their own, aren't enough for a new habit to last. Only when your brain starts expecting the reward--craving the endorphins or sense of accomplishment--will it become automatic to lace up your jogging shoes each morning. The cue, in addition to triggering a routine, must also trigger a craving for the reward to come.
Charles Duhigg