Companies arenโt families. Theyโre battlefields in a civil war. Yet despite this capacity for internecine warfare, most companies roll along relatively peacefully, year after year, because they have routinesโhabitsโthat create truces that allow everyone to set aside their rivalries long enough to get a dayโs work done.
Charles DuhiggA movement starts because of the social habits of friendship and the strong ties between close acquaintances. It grows because of the habits of a community, and the weak ties that hold neighborhoods and clans together. And it endures because a movement's leaders give participants new habits that create a fresh sense of identity and a feeling of ownership.
Charles DuhiggIf you dress a new something in old habits, itโs easier for the public to accept it.
Charles Duhigg