Then one day, we’ll put the reward in the old place, and put in the rat, and, by golloy, the old habit will rememerge right away. habits never really disappear. They’re encoded into the sturctures of our brain, and that’s a huge advantage for us, because it would be awful if we had to relearn how to drive after every vacation. The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.

Habits are malleable throughout your entire life.

Simply giving employees a sense of agency- a feeling that they are in control, that they have genuine decision-making authority - can radically increase how much energy and focus they bring to their jobs.

The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.

Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits.

What studies say the number one best way to start an exercise habit is to give yourself a reward that you genuinely enjoy.

The waste from power plants is essentially what is left over when you burn coal. And as we all know, coal is a relatively dirty mineral.