Some say because music is as much about personal expression as listening pleasure, sharing is integral to why songs have value in the first place.
Charles DuhiggA movement starts because of the social habits of friendship and the strong ties between close acquaintances. It grows because of the habits of a community, and the weak ties that hold neighborhoods and clans together. And it endures because a movement's leaders give participants new habits that create a fresh sense of identity and a feeling of ownership.
Charles DuhiggCravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.
Charles Duhigg