Most of the choices we make each day may feel like the products of well-considered decision making, but theyโre not. Theyโre habits.
Charles DuhiggThe same process that makes AA so effectiveโthe power of a group to teach individuals how to believeโhappens whenever people come together to help one another change. Belief is easier when it occurs within a community.
Charles DuhiggRather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.
Charles DuhiggThe problem is that your brain can't tell the difference between bad and good habits, and so if you have a bad one, it's always lurking there, waiting for the right cues and rewards.
Charles Duhigg