The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.
Charles DuhiggHabits are powerful, but delicate. They can emerge outside our consciousness, or can be deliberately designed. They often occur without our permission, but can be reshaped by fiddling with their parts. They shape our lives far more than we realizeโthey are so strong, in fact, that they cause our brains to cling to them at the exclusion of all else, including common sense.
Charles DuhiggCompanies arenโt families. Theyโre battlefields in a civil war. Yet despite this capacity for internecine warfare, most companies roll along relatively peacefully, year after year, because they have routinesโhabitsโthat create truces that allow everyone to set aside their rivalries long enough to get a dayโs work done.
Charles DuhiggRather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.
Charles Duhigg