The brain has this amazing ability to find happiness even when the memories of it are gone.

Then one day, we’ll put the reward in the old place, and put in the rat, and, by golloy, the old habit will rememerge right away. habits never really disappear. They’re encoded into the sturctures of our brain, and that’s a huge advantage for us, because it would be awful if we had to relearn how to drive after every vacation. The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.

Research suggests that investment bankers are more prone to commit fraud when they feel the competitor at their heels.

The cooperation of NASCAR - or any other system, it turns out - persists only when everyone believes he has the opportunity to win.

Making your bed every morning is correlated with better productivity, a greater sense of well-being, and stronger skills at sticking with a budget.

What studies say the number one best way to start an exercise habit is to give yourself a reward that you genuinely enjoy.

Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.