The problem is that your brain can't tell the difference between bad and good habits, and so if you have a bad one, it's always lurking there, waiting for the right cues and rewards.
Charles DuhiggThe brain has this amazing ability to find happiness even when the memories of it are gone.
Charles DuhiggResearch suggests that investment bankers are more prone to commit fraud when they feel the competitor at their heels.
Charles DuhiggChampions donโt do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits theyโve learned.
Charles Duhigg