America is the Saudi Arabia of coal.

The cooperation of NASCAR - or any other system, it turns out - persists only when everyone believes he has the opportunity to win.

Companies aren’t families. They’re battlefields in a civil war.

Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.

Belief is easier when it occurs within a community.

If you tell people that they have what it takes to succeed, they'll prove you right

Then one day, we’ll put the reward in the old place, and put in the rat, and, by golloy, the old habit will rememerge right away. habits never really disappear. They’re encoded into the sturctures of our brain, and that’s a huge advantage for us, because it would be awful if we had to relearn how to drive after every vacation. The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.