The cooperation of NASCAR - or any other system, it turns out - persists only when everyone believes he has the opportunity to win.
Charles DuhiggSelf-discipline has a bigger effect on academic performance than does intellectual talent.
Charles DuhiggBut countless studies have shown that a cue and a reward, on their own, aren't enough for a new habit to last. Only when your brain starts expecting the reward--craving the endorphins or sense of accomplishment--will it become automatic to lace up your jogging shoes each morning. The cue, in addition to triggering a routine, must also trigger a craving for the reward to come.
Charles DuhiggThen one day, weโll put the reward in the old place, and put in the rat, and, by golloy, the old habit will rememerge right away. habits never really disappear. Theyโre encoded into the sturctures of our brain, and thatโs a huge advantage for us, because it would be awful if we had to relearn how to drive after every vacation. The problem is that your brain canโt tell the difference between bad and good habits, and so if you have a bad one, itโs always lurking there, waiting for the right cues and rewards.
Charles Duhigg