Hiding what you know is sometimes as important as knowing it.

Hiding what you know is sometimes as important as knowing it.

The more you focus, the more that focus becomes a habit.

Since the 17th century, insurance agents have been the foremost experts on risk.

Shampoo doesn’t have to foam, but we add foaming chemicals because people expect it each time they wash their hair. Same thing with laundry detergent. And toothpaste—now every company adds sodium laureth sulfate to make toothpaste foam more. There’s no cleaning benefit, but people feel better when there’s a bunch of suds around their mouth. Once the customer starts expecting that foam, the habit starts growing.

Once people learned how to believe in something, that skill started spilling over to other parts of their lives, until they started believing they could change. Belief was the ingredient that made a reworked habit loop into a permanent behavior.

What studies say the number one best way to start an exercise habit is to give yourself a reward that you genuinely enjoy.