The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.

If you want to do something that requires willpower - like going for a run after work - you have to conserve your willpower muscle during the day.

This is the real power of habit: the insight that your habits are what you choose them to be.

Habits are malleable throughout your entire life.

If you dress a new something in old habits, it’s easier for the public to accept it.

Once you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.

Simply giving employees a sense of agency- a feeling that they are in control, that they have genuine decision-making authority - can radically increase how much energy and focus they bring to their jobs.