Once you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.

Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.

If you tell people that they have what it takes to succeed, they'll prove you right

Companies aren’t families. They’re battlefields in a civil war. Yet despite this capacity for internecine warfare, most companies roll along relatively peacefully, year after year, because they have routines—habits—that create truces that allow everyone to set aside their rivalries long enough to get a day’s work done.

Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.

If you want to do something that requires willpower - like going for a run after work - you have to conserve your willpower muscle during the day.

Belief is easier when it occurs within a community.