Once people learned how to believe in something, that skill started spilling over to other parts of their lives, until they started believing they could change. Belief was the ingredient that made a reworked habit loop into a permanent behavior.

Cravings are what drive habits. And figuring out how to spark a craving makes creating a new habit easier.

The cooperation of NASCAR - or any other system, it turns out - persists only when everyone believes he has the opportunity to win.

This is the real power of habit: the insight that your habits are what you choose them to be.

America is the Saudi Arabia of coal.

Belief is easier when it occurs within a community.

Habits are powerful, but delicate. They can emerge outside our consciousness, or can be deliberately designed. They often occur without our permission, but can be reshaped by fiddling with their parts. They shape our lives far more than we realize—they are so strong, in fact, that they cause our brains to cling to them at the exclusion of all else, including common sense.