Once people learned how to believe in something, that skill started spilling over to other parts of their lives, until they started believing they could change. Belief was the ingredient that made a reworked habit loop into a permanent behavior.

If you tell people that they have what it takes to succeed, they'll prove you right

When people have a willpower failure, it's because they haven't anticipated a situation that's going to come along.

The same process that makes AA so effective—the power of a group to teach individuals how to believe—happens whenever people come together to help one another change. Belief is easier when it occurs within a community.

If you believe you can change - if you make it a habit - the change becomes real.

It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.

Companies aren’t families. They’re battlefields in a civil war.