Stories are flight simulators for our brains.

Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.

The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.

The more hooks an idea has, the better it will cling to memory.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

The first problem of communication is getting people's attention.

Once we know something, we find it hard to imagine what it was like not to know it.