Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.
What’s working, and how can we do more of it?
Once we know something, we find it hard to imagine what it was like not to know it.
You've got a good idea, how do you make it stick?
What’s broken, and how do we fix it?
The most basic way to get someone's attention is this: Break a pattern.