Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.
Stories are flight simulators for our brains.
You've got a good idea, how do you make it stick?
What questions do I want my audience to ask?
Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.
Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.