What looks like a people problem is often a situation problem.
When youโre at the beginning, donโt obsess about the middle, because the middle is going to look different once you get there.
The more hooks an idea has, the better it will cling to memory.
What questions do I want my audience to ask?
Change is hard because people wear themselves out. And thatโs the second surprise about change: What looks like laziness is often exhaustion.
Stories are flight simulators for our brains.