Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.

This is the biggest problem in analytics today.

Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.

You've got a good idea, how do you make it stick?

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.