Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

This is the biggest problem in analytics today.

There's no such thing as a passive audience.

The first problem of communication is getting people's attention.

What looks like a people problem is often a situation problem.

What’s working, and how can we do more of it?

The Aha! experience is much more satisfying when it's preceded by the huh experience.