You've got a good idea, how do you make it stick?
The first problem of communication is getting people's attention.
Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.
Whatโs broken, and how do we fix it?
The Aha! experience is much more satisfying when it's preceded by the huh experience.
The most basic way to get someone's attention is this: Break a pattern.