What questions do I want my audience to ask?
Once we know something, we find it hard to imagine what it was like not to know it.
The more we reduce the amount of information in an idea, the stickier it will be.
You've got a good idea, how do you make it stick?
The Aha! experience is much more satisfying when it's preceded by the huh experience.
Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit