Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.

When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

What’s working, and how can we do more of it?

The first problem of communication is getting people's attention.

Stories are flight simulators for our brains.

Just look for a strong beginning and a strong ending and get moving.