Just look for a strong beginning and a strong ending and get moving.
The more hooks an idea has, the better it will cling to memory.
What looks like resistance is often a lack of clarity.
Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.
This is the biggest problem in analytics today.
Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.