What looks like a people problem is often a situation problem.
Whatโs broken, and how do we fix it?
Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.
Change is hard because people wear themselves out. And thatโs the second surprise about change: What looks like laziness is often exhaustion.
The first problem of communication is getting people's attention.
Just look for a strong beginning and a strong ending and get moving.