Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.
Anger prepares us to fight and fear prepares us to flee.
What questions do I want my audience to ask?
When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.
Once we know something, we find it hard to imagine what it was like not to know it.
What looks like resistance is often a lack of clarity.