To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?
You've got a good idea, how do you make it stick?
The Aha! experience is much more satisfying when it's preceded by the huh experience.
The more we reduce the amount of information in an idea, the stickier it will be.
Anger prepares us to fight and fear prepares us to flee.
Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.