What questions do I want my audience to ask?
When people know the desired destination, theyโre free to improvise, as needed, in arriving there.
Whatโs working, and how can we do more of it?
Anger prepares us to fight and fear prepares us to flee.
When youโre at the beginning, donโt obsess about the middle, because the middle is going to look different once you get there.
You've got a good idea, how do you make it stick?