To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

This is the biggest problem in analytics today.

The most basic way to get someone's attention is this: Break a pattern.

What’s broken, and how do we fix it?

Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit

Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.

Just look for a strong beginning and a strong ending and get moving.