Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.
You've got a good idea, how do you make it stick?
Once we know something, we find it hard to imagine what it was like not to know it.
There's no such thing as a passive audience.
Create a need for closure.
Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle