Stories are flight simulators for our brains.
The first problem of communication is getting people's attention.
Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle
Just look for a strong beginning and a strong ending and get moving.
Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.
You've got a good idea, how do you make it stick?