Anger prepares us to fight and fear prepares us to flee.

The first problem of communication is getting people's attention.

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

Anger prepares us to fight and fear prepares us to flee.

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?