Anger prepares us to fight and fear prepares us to flee.

Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.

The more hooks an idea has, the better it will cling to memory.

The most basic way to get someone's attention is this: Break a pattern.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.

Just look for a strong beginning and a strong ending and get moving.