Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.
Just look for a strong beginning and a strong ending and get moving.
Stories are flight simulators for our brains.
Once we know something, we find it hard to imagine what it was like not to know it.
What looks like resistance is often a lack of clarity.
Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle