Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

What’s working, and how can we do more of it?

What questions do I want my audience to ask?

You've got a good idea, how do you make it stick?

Once we know something, we find it hard to imagine what it was like not to know it.

Stories are flight simulators for our brains.

The Aha! experience is much more satisfying when it's preceded by the huh experience.