Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.

When people know the desired destination, they’re free to improvise, as needed, in arriving there.

You've got a good idea, how do you make it stick?

The most basic way to get someone's attention is this: Break a pattern.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Anger prepares us to fight and fear prepares us to flee.