Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

The more hooks an idea has, the better it will cling to memory.

You've got a good idea, how do you make it stick?

The most basic way to get someone's attention is this: Break a pattern.

Anger prepares us to fight and fear prepares us to flee.

Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit

Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.