Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.

The first problem of communication is getting people's attention.

What questions do I want my audience to ask?

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

What’s broken, and how do we fix it?

Anger prepares us to fight and fear prepares us to flee.