To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?
Chip HeathMany armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle
Chip HeathMental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.
Chip Heath