The first problem of communication is getting people's attention.

Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.

When people know the desired destination, they’re free to improvise, as needed, in arriving there.

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

What looks like a people problem is often a situation problem.

The more we reduce the amount of information in an idea, the stickier it will be.

This is the biggest problem in analytics today.