There's no such thing as a passive audience.
Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit
Just look for a strong beginning and a strong ending and get moving.
What’s broken, and how do we fix it?
You've got a good idea, how do you make it stick?
The more hooks an idea has, the better it will cling to memory.