Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.
When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.
Just look for a strong beginning and a strong ending and get moving.
The most basic way to get someone's attention is this: Break a pattern.
What’s working, and how can we do more of it?
This is the biggest problem in analytics today.