The more we reduce the amount of information in an idea, the stickier it will be.
Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.
The first problem of communication is getting people's attention.
What’s broken, and how do we fix it?
The more hooks an idea has, the better it will cling to memory.
Just look for a strong beginning and a strong ending and get moving.