What questions do I want my audience to ask?

Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.

One of my favorite bloggers who can articulate his ideas clearly is Avinash Kaushik. The only problem? His ideas are so awesome his posts are a mile long, but I promise they are worth the time.

The first problem of communication is getting people's attention.

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.

This is the biggest problem in analytics today.