What questions do I want my audience to ask?
When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.
What looks like a people problem is often a situation problem.
What looks like resistance is often a lack of clarity.
The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.
Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.