The first problem of communication is getting people's attention.
Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.
Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.
What looks like a people problem is often a situation problem.
The most basic way to get someone's attention is this: Break a pattern.
There's no such thing as a passive audience.