Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit
The more we reduce the amount of information in an idea, the stickier it will be.
What looks like resistance is often a lack of clarity.
Anger prepares us to fight and fear prepares us to flee.
There's no such thing as a passive audience.
You've got a good idea, how do you make it stick?