Whatโs working, and how can we do more of it?
The most basic way to get someone's attention is this: Break a pattern.
You've got a good idea, how do you make it stick?
The more we reduce the amount of information in an idea, the stickier it will be.
What looks like a people problem is often a situation problem.
Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.