The most basic way to get someone's attention is this: Break a pattern.

What questions do I want my audience to ask?

The first problem of communication is getting people's attention.

Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

The most basic way to get someone's attention is this: Break a pattern.

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle