The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.
Anger prepares us to fight and fear prepares us to flee.
What looks like resistance is often a lack of clarity.
The most basic way to get someone's attention is this: Break a pattern.
Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.
Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.