Once we know something, we find it hard to imagine what it was like not to know it.

When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.

Just look for a strong beginning and a strong ending and get moving.

What looks like resistance is often a lack of clarity.

What looks like a people problem is often a situation problem.

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

You've got a good idea, how do you make it stick?