Once we know something, we find it hard to imagine what it was like not to know it.

The Aha! experience is much more satisfying when it's preceded by the huh experience.

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Stories are flight simulators for our brains.

What questions do I want my audience to ask?

Once we know something, we find it hard to imagine what it was like not to know it.

There's no such thing as a passive audience.