When people know the desired destination, they’re free to improvise, as needed, in arriving there.

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

The first problem of communication is getting people's attention.

Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.

Create a need for closure.

Stories are flight simulators for our brains.