What looks like a people problem is often a situation problem.
Once we know something, we find it hard to imagine what it was like not to know it.
The more hooks an idea has, the better it will cling to memory.
Anger prepares us to fight and fear prepares us to flee.
To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?
Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit