When people know the desired destination, they’re free to improvise, as needed, in arriving there.

The most basic way to get someone's attention is this: Break a pattern.

What looks like a people problem is often a situation problem.

This is the biggest problem in analytics today.

What’s working, and how can we do more of it?

When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.

What questions do I want my audience to ask?