When people know the desired destination, they’re free to improvise, as needed, in arriving there.

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

What looks like resistance is often a lack of clarity.

Anger prepares us to fight and fear prepares us to flee.

The Aha! experience is much more satisfying when it's preceded by the huh experience.

Create a need for closure.

Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.