The more we reduce the amount of information in an idea, the stickier it will be.

Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit

The Aha! experience is much more satisfying when it's preceded by the huh experience.

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Stories are flight simulators for our brains.

Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.

There's no such thing as a passive audience.