What’s working, and how can we do more of it?
Stories are flight simulators for our brains.
Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.
The more hooks an idea has, the better it will cling to memory.
What questions do I want my audience to ask?
Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.