Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.
Just look for a strong beginning and a strong ending and get moving.
What’s working, and how can we do more of it?
The most basic way to get someone's attention is this: Break a pattern.
What looks like resistance is often a lack of clarity.
There's no such thing as a passive audience.