Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle
Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.
The first problem of communication is getting people's attention.
You've got a good idea, how do you make it stick?
What looks like a people problem is often a situation problem.
The Aha! experience is much more satisfying when it's preceded by the huh experience.