To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?
There's no such thing as a passive audience.
When people know the desired destination, theyโre free to improvise, as needed, in arriving there.
Anger prepares us to fight and fear prepares us to flee.
What looks like a people problem is often a situation problem.
Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle