The Aha! experience is much more satisfying when it's preceded by the huh experience.

Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

Create a need for closure.

When people know the desired destination, they’re free to improvise, as needed, in arriving there.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?