The Aha! experience is much more satisfying when it's preceded by the huh experience.

There's no such thing as a passive audience.

Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.

Create a need for closure.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

Most analysts are SO SMART and have amazing ideas, but they can't convey their genius ideas to others.

The more we reduce the amount of information in an idea, the stickier it will be.