The Aha! experience is much more satisfying when it's preceded by the huh experience.

This is the biggest problem in analytics today.

What’s working, and how can we do more of it?

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

The Curse of Knowledge: when we are given knowledge, it is impossible to imagine what it's like to LACK that knowledge.

When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.

Knowledge is rarely enough to spark change; it takes emotion to bring knowledge to a boil.