You've got a good idea, how do you make it stick?
This is the biggest problem in analytics today.
Change is hard because people wear themselves out. And thatโs the second surprise about change: What looks like laziness is often exhaustion.
The Aha! experience is much more satisfying when it's preceded by the huh experience.
Once we know something, we find it hard to imagine what it was like not to know it.
Lots of us have expertise in particular areas. Becoming an expert in something means that we become more and more fascinated by nuance and complexity. That's when the Curse of Knowledge kicks in, and we start to forget what it's like not to know what we know.