This is the biggest problem in analytics today.

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

The Aha! experience is much more satisfying when it's preceded by the huh experience.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle

Once we know something, we find it hard to imagine what it was like not to know it.

When people know the desired destination, they’re free to improvise, as needed, in arriving there.