We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience you can have something niche and still get 10 to 15 million views.
Chris HardwickThe 'Hipster Nerds' like stuff because they hate it. It's like they ironically like it.
Chris HardwickThere's a lot of money being generated by nerds right now. Bill Gates, Mark Zuckerberg, the list goes on and on. Nerds make more money than our government. And with money comes power.
Chris Hardwick