Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

Never be led in new paths by the blind

Address the people you seek, and them only

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

The time has come when advertising has in some hands reached the status of a science.

The man who wins out and survives does so only because of superior science and strategy.