Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Curiosity is one of the strongest human incentives

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

This is no lazy mans field