Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.
Claude C. HopkinsThe man who wins out and survives does so only because of superior science and strategy.
Claude C. HopkinsThe only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Claude C. HopkinsThe writing of headline is one of the great journalistic arts. They either conceal or reveal am interest
Claude C. Hopkins