Platitudes and generalities roll off the human understanding like water from a duck.
Claude C. HopkinsMost national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns
Claude C. HopkinsEvery reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader
Claude C. HopkinsRemember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
Claude C. Hopkins