The weight of an argument may often be multiplied by making it specific

Never be led in new paths by the blind

The time has come when advertising has in some hands reached the status of a science.

Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

Don't, to gain general and useless attention, sacrifice the attention that you want