The weight of an argument may often be multiplied by making it specific

A man coined to superlative must expect that his every statement will be taken with some caution

Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must.

Advertising is much like war, minus the venom

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Address the people you seek, and them only

Curiosity is one of the strongest human incentives