People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted

Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

Advertising is much like war, minus the venom

We cannot go after thousands of men until we learn how to win one.

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

Impressive claims are made far more impressive by making them exact

Don't, to gain general and useless attention, sacrifice the attention that you want