People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted

People don't buy from clowns.

The time has come when advertising has in some hands reached the status of a science.

People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted

Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly

Platitudes and generalities roll off the human understanding like water from a duck.

The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action