People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted

Do nothing to merely interest, assume or attract. This is not your province. Do only that wins the people you are after in the cheapest possible way

On most lines, making a sale without making a convert does not count for much. Sales made by conviction - by advertising - are likely to bring permanent customers. People who buy through casual recommendations often do not stick

Curiosity is one of the strongest human incentives

Never be led in new paths by the blind

Changing people's habits is very expensive

Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.