Never be led in new paths by the blind

Never be led in new paths by the blind

One may gain attention by wearing a fools cap. But he would ruin his selling prospects

Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause

Genius is the art of taking pains

People don't buy from clowns.

Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring