Never be led in new paths by the blind

Never be led in new paths by the blind

Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interests of the buyer are forgotten.

One may gain attention by wearing a fools cap. But he would ruin his selling prospects

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name.

Genius is the art of taking pains