Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster

Curiosity is one of the strongest human incentives

One may gain attention by wearing a fools cap. But he would ruin his selling prospects

Platitudes and generalities roll off the human understanding like water from a duck.

The purpose of a headline is to pick out people you can interest. You wish to talk to someone in a crowd. So the first thing you say is, "hey there, Bill Jones" to get the right persons attention.so it is in n advertisement

Never be led in new paths by the blind