The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Claude C. HopkinsIn the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the time of advertising disaster
Claude C. HopkinsThe one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know
Claude C. HopkinsLust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.
Claude C. Hopkins