Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

The time has come when advertising has in some hands reached the status of a science.

Don't, to gain general and useless attention, sacrifice the attention that you want

Lust is a monstrous sin which altereth, marreth, and drieth the body, weakening all the joints and members, making the face bubbled and yellow, shortening life, diminishing memory, understanding, and the very heart.

The advertising man who spares the midnight oil will never get very far.

Most national advertising is done without justification. It is merely presumed to pay. A little test might show a way to multiply returns

Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause