The experiments show quite clearly that, as you resist more and more temptation, you're actually more and more likely to fail.
Dan ArielyWhen people are in severe pain, there's an expression, you're a "pain person," and what that means is that nothing else matters.
Dan ArielyI don't think we should go around life and being miserable all the time and feel the pain of paying. It's a question of what categories we want to spend more on and what categories we want feel that we are spending too much on and we want to cut down.
Dan ArielyWhat kind of people would be able to rationalize better than other people? Better storytellers, right? Creative people, right? Because if you're creative, you find more ways to cheat and still yourself a story about why this is okay.
Dan ArielyIt is true that from a behavioral economics perspective we are fallible, easily confused, not that smart, and often irrational. We are more like Homer Simpson than Superman. So from this perspective it is rather depressing. But at the same time there is also a silver lining. There are free lunches!
Dan Ariely