In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.

No one wants to wait for tracks to buffer or spend hours searching through a Web site to find their favorite song.

At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.

We led with our conviction rather than rational, because rational said it was impossible.

There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before.

In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.

With Spotify, people don't get it until they try it. Then they tell their friends.