With Spotify, people don't get it until they try it. Then they tell their friends.

The value of a company is the sum of the problems you solve.

At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

Music isn't like news, where it's what happened five minutes ago or even 10 seconds ago that matters. With music, a song from the 1960s could be as relevant to someone today as the latest Ke$ha song.

With Spotify, people don't get it until they try it. Then they tell their friends.

I was born in Sweden, and in Sweden we are known for the piracy services.