With Spotify, people don't get it until they try it. Then they tell their friends.

Ask yourself: given everything you have to do, is there a way that we can make this better?

There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before.

In general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears.

But right now we have an advantage of being the number one in music.

No one wants to wait for tracks to buffer or spend hours searching through a Web site to find their favorite song.

At the end of the day, I want the music industry to be larger than what it is today.