Put your consumers in focus, and listen to what they're actually saying, not what they tell you.
Daniel EkI was deeply uncertain of who I was and who I wanted to be. I really thought I wanted to be a much cooler guy than what I was.
Daniel EkMusic isn't like news, where it's what happened five minutes ago or even 10 seconds ago that matters. With music, a song from the 1960s could be as relevant to someone today as the latest Ke$ha song.
Daniel Ek