With Twitter and other social networking tools, you can get a lot of advice from great people. I learn more from Twitter than any survey or discussion with a big company.

In general, people are comfortable sharing their music. There are two exceptions, though - Lady Gaga and Britney Spears.

There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before.

At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.

Put your consumers in focus, and listen to what they're actually saying, not what they tell you.

I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.

People just want to have access to all of the world's music.