If you care about being thought credible and intelligent, do not use complex language where simpler language will do.

If individuals are rational, there is no need to protect them against their own choices.

When people think of the outcomes of their decisions, they think much more short term than that. They think in terms of gains and losses.

When people believe a conclusion is true, they are also very likely to believe arguments that appear to support it, even when these arguments are unsound.

People have little idea, by and large, of the investment world. They are convinced they have an advantage.

A person who has not made peace with his losses is likely to accept gambles that would be unacceptable to him otherwise.

People who are cognitively busy are also more likely to make selfish choices, use sexist language, and make superficial judgments in social situations.