Researchers who studied a thousand Dutch vacationers concluded that by far the greatest amount of happiness extracted from the vacation is derived from the anticipation period.
Daniel KahnemanAll of us roughly know what memory is. I mean, memory is sort of the storage of the past. It's the storage of our personal experiences. It's a very big deal.
Daniel KahnemanSome memories come with a very compelling sense of truth about them. And that happens to be the case even with memories that are not true.
Daniel Kahneman