You're surprised by something, but you don't really know what surprised you; you recognize someone, but you don't really know what cues cause you to recognize that person.

Intuitive diagnosis is reliable when people have a lot of relevant feedback. But people are very often willing to make intuitive diagnoses even when they're very likely to be wrong.

It's nonsense to say money doesn't buy happiness, but people exaggerate the extent to which more money can buy more happiness.

Employers who violate rules of fairness are punished by reduced productivity, and merchants who follow unfair pricing policies can expect to lose sales.

Alternative descriptions of the same reality evoke different emotions and different associations.

The average investor's return is significantly lower than market indices due primarily to market timing.

The concept of happiness has to be reorganised.