Nobody would say, 'I'm voting for this guy because he's got the stronger chin,' but that, in fact, is partly what happens.
Daniel KahnemanIt's not a case of: 'Read this book and then you'll think differently. I've written this book, and I don't think differently.
Daniel KahnemanThere's a very good reason for why economics developed the way it did, and that is that in many situations, the assumption that people will exploit the opportunities available to them is very plausible, and it simplifies the analysis of how markets will behave.
Daniel Kahneman